Google AdWords is a pay-per-click (PPC) advertising platform that allows businesses to customize who views an online advertisement on a Google results page.
Google AdWords is a pay-per-click (PPC) advertising platform that allows businesses to customize who views an online advertisement on a Google results page. Google AdWords has proven to be a highly-effective means of quickly driving organic traffic and improving rankings. With this unique advertising platform, businesses only pay for ads that viewers actually click on, which can serve as a more cost-effective marketing tactic. With a Google AdWords advertisement, clients can:
- Create ads based on targeted keywords
- Ensure that ads appear above or to the right of relevant organic search results
- Determine which keywords afford the most organic traffic
- Target an audience based on their location and queries
- Reach an audience on desktops, tablets, and mobile devices
- Access real-time updates of an ad’s click-through rates
Local SEO
A local SEO campaign is designed to help businesses increase conversion rates among local customers. Local SEO is an important strategy for businesses that operate storefronts in multiple locations, and its relevancy has heightened as an increasing number of Google users are conducting searches to find places of interest based on industry and location. A local SEO campaign increases local traffic and improves results rankings by:
- Optimizing site content for location name and local targeted keywords
- Creating individual onsite location pages with unique content
- Establishing listings on Google My Business and Google Maps
- Pursuing local search apps like Yelp and Urbanspoon
- Creating multiple business directory listings that include business name, address, and phone number to increase citations
- Providing opportunities for local customers to leave reviews to boost keyword mentions, provide useful content for other viewers, and maintain an edge over local competition
Mobile Responsiveness
Google searches from mobile devices have skyrocketed in recent years and, as a result, all websites will need to become mobile-friendly if they hope to improve, or even maintain, their Google ranking. To accommodate its growing sector of mobile users, Google now considers mobile-friendliness a factor when determining a website’s ranking. In fact, sites that are compatible for viewing and navigation on a mobile device will appear on results pages with a mobile-friendly tag displayed prominently beneath their titles. Websites are deemed mobile-friendly for a number of reasons, including maintaining software that’s compatible with mobile devices, including text that can be read without reliance on the zoom function, eliminating the need for horizontal scrolling, and properly spacing links for easy clicking.
Websites that aren’t mobile-friendly will need to pursue responsive web design, which allows websites to automatically adapt to mobile platforms. The Lion Tech, Sydney design team can help websites to achieve responsive design through adjustments to back-end coding, the implementation of fluid grids, automatic layout conversions and seamless rotations, and customized media queries that rely on proactive CSS to ensure content properly fits a mobile screen.