Search Engine Optimization, often referred to as SEO, is a strategic process used to improve a web-site or Web page’s visibility in search engines organic placement, especially on Google.com.
Lion Tech, Sydney helps businesses to rank higher on Google search engine results pages by employing a number of effective marketing strategies. Conducted as a coordinated effort, these strategies allow businesses to better market their brand, grow an audience, and increase their visibility on results pages.
Search Engine Optimization
An SEO campaign is a core component of Google marketing. SEO lays the foundation for websites to be optimized with Google’s indexing and ranking criteria in mind and, in doing so, offers site visitors a better user experience. An SEO campaign is an ongoing effort that involves many steps, including:
- Initial analysis of a website’s indexation and ranking using tools like Google Webmaster Tools
- Creation and submission of an XML sitemap for optimal crawlability
- Research and analysis of ranking keywords, current organic traffic, inbound links, and competitors’ keyword verticals
- Natural integration of targeted keywords throughout onsite content, title tags, meta descriptions and h1 tags
- Natural integration of targeted keywords throughout onsite content, title tags, meta descriptions and h1 tags
- Implementation of site structure changes to improve hierarchy, navigation, or URLs
- Engagement in a specific link building strategy through competitive link analysis, inbound linking, guest blogging and more
- Frequent publication of fresh onsite content that is relevant and informative
- Creation of branded profiles across social media platforms with engaging posts
- Pursuit of online public relations through press releases and media pitches
- Quick responses to changes in Google algorithms
